The point of this blog is to talk about using anthropology in a business setting. It isn’t for anthropologists alone and isn’t meant to be an academic space so much as it is a space for the anthropologically minded, be it a designer, an ethnographer or a business strategist.
Gavin Johnston is a partner at People Path, LLC, a qualitative research and strategic firm for retail and consumer brands. He specializes in uncovering shopper and consumer insights for strategic cross-channel marketing and design. Gavin has conducted research and strategic development projects for a broad range of clients including Kellogg’s, the Apollo Group, American Funds, Chrysler, Ford, Campbell-Ewald, BBDO, GSK, Kimberly-Clark, Cars.com, MillerCoors Brewing, H&R Block, Thomson Consumer Electronics, LG and Sprint.
Gavin is a proven research professional with over 14 years of experience integrating and synthesizing consumer and shopper insights for collaborative brand development, marketing and design.
Awesome. They told me that jobs like this existed when I graduated from college, but I never found any.
I’m looking forward with great interest to your thoughts and insights.